About Us

Creating a new experience of shopping

Moving from conventional look towards the extraordinary fashion and classics. EL DESEO believes in power of self-expression and the importance of uniqueness. A fascinating, truly inspiring collection of women’s undergarments, men’s innerwear and range for kids too.

EL DESEO, with decorative style, momentum of love, colors of life and endearing variety, encompasses of your choice. Embedded with great passion and deep love for art, literature, and fashion, EL DESEO, creates wonderfully endearing and colorful variety, inspired by the work of poets such as Ghalib, Mir Taqi, Faraz, Zoe Ansari, Mohsin Naqvi and Jon Aelia.

The range of undergarments in Silk, Cotton, Satin, Lycra, Lilon, Jersey, Rib thread base and more, brings the softness of your desire. The machine work at handicraft precision with deep look to each stich, assures the superior quality that reflects the passion, love and poetry.

A truly unique brand with associated to real life fascinating stories, motivations, encouragement, romantic poems, that inspired to shape the vision, philosophy, and designs.

Each and every product, features a memory that is close to the heart of EL DESEO’s co-founders especially to their daughter “Duaa” (Pray) being a blessing. Made with love and crafted to the superior standard, each collection is based around, things touching the lives and in-depth comfort. EL DESEO creates designs and collections that aim to resonate with your life experiences, the journeys you have been on, things that inspire you, and your imaginary world of comfort.

At EL DESEO, each thread of finest cotton, becomes string of guitar that sings on body touch and takes you to the rhythm of famous musicians “Nusrat Fateh Ali, Sohail Rana, Rashid Atrre and Khalil Ahmed”.  The jingles of colors in diversified product range, penetrates from body to soul and encompasses dimensions of comfort. 

We welcome you to the new definition of Quality @ EL DESEO “Commitment to Excellence” where our slogan is “The Comfort you desire”. We are especially thankful to Mr Alexander Zoe Ansari for assisting us, finalizing among the names, this exclusive and unique brand name “EL DESEO”.

The Passion of Inner Comfort

Change is a sign of life, and in this modern world, everyone is an ever-evolving canvas. The tastes, roles, goals and even the bodies are in a constant state of change.
EL DESEO embraces these changes and encompasses the choices of our prestigious customers / clients.

EL DESEO believes that, an inner comfort is a “key” for everyone, during their variable situations and roles. Every innovation we create and or collect, is designed to give freedom, flexibility, comfort, confidence and gentleness.

EL DESEO has transformed all such qualities and capabilities into a comprehensive mode “EL DESEO, the passion of inner comfort”.

Perfection Wear

Wearing passion on each day, crafted by EL DESEO, echoes of old centuries to this modern world from a handmade colouring to digital printing styles. The blended variety of all seasons with meticulous attention and flourish surrounding attracts you to become part of legendary poetry and part of trendy stories of “Paristan – Land of Fairies “.

El DESEO is built on the orchestra of wearing melodies, where each rhythm gives a personal feel of harmonically deep voice of “Wear Your Passion”.  EL DESEO also encompasses designs that reflects a passion for places, people, and experiences.

Happy Customers
Orders each day
Brands and growing
Friendship Of El Deseo And BJ

The primary element to create an association is “Feeling” and this drives towards end result of a relation. Friendship is a relationship of mutual affection between people. It is a stronger form of interpersonal bond than an association.

EL DESEO and BJ are bonded in friendship based on the characteristics, includes, affection; kindness, love, virtue, sympathy, empathy, honesty, altruism, loyalty, generosity, forgiveness, mutual understanding and compassion. This is not essential, to be together each day in person, but an enjoyment of each other’s company, trust, and the ability to be oneself, express one’s feelings to others, and make mistakes without fear of judgment from the friend. 

EL DESEO and BJ has many products in the marketplace of common types under the brand names, however, leading an exemplary model of friendship that supports business growth in win-win approach. EL DESEO and BJ strongly believe in “We are together in all seasons”.

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The Best Offer
Great Sale
New Collection
Top International Brands

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